Project Overview
Role
Director of Product Management
Timeline
Jun 2023 – Dec 2024
Impact at a Glance
~30M ARR ~15% YoY decreased churn 25% expansion to LATAM & APAC
My Contributions
- Scaled bulk‑import workflow to validate 2M asset records.
- Interviewed 22 enterprise customers; quantified $8M annual rent leakage.
- Designed self‑service licensing portal that cut support tickets 45%.
- Set multi‑year product vision unifying accounting & facilities data.
- Implemented InsightSoftware’s design system and common data fabric, enabling cross‑sell.
Product Vision & Value Proposition
Create a single source of truth for every leased asset-location, status, critical dates-seamlessly integrated with your ERP so finance and real‑estate teams can eliminate evergreen rent, stay audit‑ready, and plan end‑of‑term moves months in advance.
Pain Points
- Asset registers lived in spreadsheets, so return dates were missed and rent kept flowing.
- Mid‑term changes (impairments, sub‑leases, early returns) forced manual journal rework.
- Conflicting data between accounting and facilities systems muddied audits and forecasts.
- Licensing changes required support tickets, delaying go‑lives and blocking upsell momentum.
- Buyers lacked a frictionless path to bundle adjacent InsightSoftware modules at renewal.
Solution Overview
- Integrated product platform & self‑service portal — customers adjust licenses, roles, and add‑on modules without contacting support.
- Bulk asset import + schema validator.
- Configurable lifecycle workflows & task engine for attestations and mid/end‑term events.
- Rule‑based notifications tied to critical dates.
- REST APIs aligned with InsightSoftware data fabric for seamless cross‑sell integrations.
- Role‑based access & immutable audit log that satisfies SOX auditors.
Target Users & Stakeholders
Lease administrators • Controllers / CFOs • Facilities & real‑estate managers • IT integration leads • External auditors • Procurement & finance teams evaluating cross‑product bundles
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