Building data‑rich energy software, from concept to recurring revenue

15+ years in product and strategy

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Alejandro Madariaga — product leader in clean-energy tech

Product & GTM Leader, 15+ yrs in energy markets, SaaS, and trading

I merge trading‑floor speed with enterprise‑grade governance to ship energy software that survives audits and wins renewals.

How I work

  • Quantify pains & TAM with customer interviews + meter‑level data analysis
  • Translate findings into clear roadmaps and MVPs
  • Lead cross‑functional squads from PRD to production
  • Equip Sales & Success with positioning, demo flows, collateral, and pricing models

15 years at the intersection of energy regulation and UX have taught me one rule: compliance is binary, adoption is not. I design for both.

Domain Expertise

  • Product leadership (B2B SaaS): 7 yrs – PLG & enterprise motions
  • Power & gas markets: 10+ yrs – Retail, Wholesale, RECs, PPAs, ISO settlements
  • Trading & Risk Management: 8 yrs – $15 B daily notional portfolio
  • Regulated data management: SOC 2, FERC, GHGP (CSRD, ISSB, TCFD)
  • Global GTM: Launches in LATAM & APAC, Locatlization, English / Spanish native fluency

Technical Toolkit

  • Cloud / Data: AWS, Azure, Snowflake, SQL
  • Integration & Security: REST APIs, IoT feeds, RBAC, SSO (SAML/OIDC)
  • Analytics & Visualisation: Tableau, Power BI
  • ML / Gen‑AI: Fine tuning, OpenAI API (use‑case design & safety), LangChain prototyping
  • Product: Jira, Notion, Figma, LaunchDarkly, UserVoice

Portfolio

Selected projects where I've led product development and strategy

Screenshot of wildfire map interface

US Wildfire Tracker

Showing live fire detections from the last 24 hours (NASA FIRMS). Use the chat to ask questions like: 'What fires are within 100 miles of Portland, OR?' or 'What are the largest fires currently burning?'

Personal Project

2025 – Present

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LeaseAccelerator dashboard screenshot showing lease management interface

LeaseAccelerator

Simplify Lease Lifecycle Management – Automate. Optimize. Save.

Director of Product Management

Jun 2023 – Dec 2024

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Net Zero Asset Manager concept dashboard showing emissions tracking

Net Zero Asset Manager

Auditable asset-level emissions data reporting and analysis tied to your ERP system

Director of Product Management

Jun 2023 – Dec 2024

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Cleartrace dashboard screenshot showing hourly carbon intensity data

Cleartrace

Proof of clean power generation, procurement and delivery

Product Manager

Jan 2022 – Jun 2023

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Transparent Energy Procurement Platform

Retail energy contract bidding platform

Director-Level Rotations (Product, Strategy, Finance)

Jan 2018 – Jan 2022

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Latest Insights

Thoughts on product management, energy markets, and sustainable technology.

November 15, 2023 • 8 min read

Essential Elements of Effective Product Strategy in Energy Tech

How to develop a product strategy that addresses complex energy market challenges while delivering scalable solutions.

Product Strategy Energy
Read more
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Get In Touch

Have a project in mind or want to discuss how I can help with your energy or sustainability product?

Contact Information

Feel free to reach out via the form or directly through email. I'm always interested in discussing new projects, innovative ideas, or potential collaborations.

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